Our conference chair and advisory board are busy planning the 2011 event, but to give you an idea of what you can expect, here is an overview of the 2010 event highlights:

   Plenary Session:
   How Loews Employees Create Customers for Life

   Jonathan M. Tisch, Chairman & CEO, Loews Hotels, New York City

   Monday, February 22: 8 – 9:15 a.m.
   The titles of Jonathan Tisch’s books, The Power of We: Succeeding Through Partnerships and
   Chocolates on the Pillow Aren’t Enough: Reinventing the Customer Experience,tell you that
   Loews Hotels is a collaborative organization whose strategy is focused on creating exceptional
   guest experiences. Always informative and entertaining, Mr. Tisch will share his insights on how
   Loews’ HR team and corporate culture empower employees to turn customer transactions into
   memorable experiences – and customers into lifelong guests.

    Plenary Session:
   Top Cases and Legal Trends Impacting
   Hospitality HR Practitioners

   Ilene Berman, Esq., Partner, Taylor English Duma LLP, Atlanta
   John Gessner, General Counsel, Texas Wings, Inc., Dallas
   Carolyn D. Richmond, Partner & National Co-Chair, Hospitality
         Practice, Fox Rothschild LLP, New York City
    Paul A. Wagner, Adjunct Professor of Law, School of Hotel
         Administration, Cornell University, Ithaca, N.Y.
   Moderator: David. Sherwyn, Associate Professor of Law, School
         of Hotel Administration, Cornell University, Ithaca, N.Y.

   Monday, February 22: 1 – 2 p.m.
   Leading legal academics, in-house counsel and private-practice attorneys will highlight the
   most important cases, essential law-to-practice issues, and critical and complex employment
   laws affecting the hospitality sector in 2010. You'll leave this session with a thorough
   understanding of the most important compliance issues related to your employment policies
   and practices, giving you the tools to minimize your exposure to employment-related legal action.

    Plenary Session:
    For Better or Worse:
    How Social Media Is Impacting the Hospitality Industry

    Jeff Clarke, CEO & President, Travelport, New York City

   Tuesday, February 23: 8:30 – 9:30 a.m.
   Already, some social media are prevalent in the hospitality workplace – blogs and podcasts
   have become as common as bulletin boards and faxes were a few decades ago. And other
   social media, especially the virtual communities and affinity groups, are gaining traction. Savvy
   HR teams use social media to project their employment brands and recruit in the marketplace.
   Sales and marketing units are using social media to connect with customers in informal,
   efficient and effective ways. There’s no doubt that social media are changing the boundaries of
   the organization, and quite possibly the definition of an organization itself. Jeff Clarke will explain
   what social media entail, explore the key trends, discuss the pros and cons, and show you how
   to use social media to your advantage.

   Cornell HR Senior Executive Roundtable
   Previously invitation-only! Open to all HR in Hospitality™ Conference attendees this year.

    Tuesday, February 23: 1 – 4:45 p.m.
   During this prestigious event, hospitality’s most influential HR thought leaders and senior
   executives will address two of the hottest topics not addressed in any of the conference's other
   Plenary Sessions — and you get to watch it all! Because we want these topics to be the “hottest
   of the hot” for 2010, we're waiting to select them until it gets closer to the event. In early 2010,
   check www.HRinHospitality.com for discussion topics and participants. Plus, the conversation
   continues after the Plenary Session as prominent HR thought leaders will facilitate small group
   discussions. Giving you the opportunity to ask follow-up questions on issues from the
   Roundtable, add your thoughts, and interact with the best and brightest in the hospitality industry.

    Plenary Session:
    The 365-Day Organizing Campaign

    Harry C. Katz, The Kenneth F. Kahn Dean/Jack Sheinkman
         Professor, School of Industrial and Labor Relations, Cornell
         University, Ithaca, N.Y.
   Michael J. Lebowich , Esq., Partner, Proskauer Rose LLP,
         New York City
   Arte Nathan, President & COO, Strategic Development Worldwide,
         San Diego, Calif.
   Moderator: Marlene Colucci, EVP-Public Policy, AH&LA,
         Washington, D.C.

   Wednesday, February 24: 9 – 10 a.m.
   While employers argue that unions have lost relevance and thus are no longer attractive to
   employees, unions complain that they have been “laboring” under an unfair disadvantage in
   employee organizing campaigns. But this may be changing, and soon. A newly reconstructed
   NLRB is the most sympathetic to labor that it has been in the last 30 years. And with UNITE-
   HERE’s internal power struggle between Bruce Raynor and John Wilhelm finally over, both
   have indicated that they intend to turn their energies toward organizing employees in the
   hospitality industry. Finally, if enacted, the Employee Free Choice Act (EFCA) will make
   organizing campaigns much easier for unions. Our distinguished panel will examine the impact
   these developments will have on unions, employers, employees and labor relations in the
   hospitality industry.