Our conference chair and advisory board are busy planning the 2011 event, but to give you an idea of what you can expect, here is an overview of the 2010 event highlights:

Plenary Session:
How Loews Employees Create Customers for Life

Jonathan M. Tisch, Chairman & CEO, Loews Hotels, New York City

Monday, February 22: 8 – 9:15 a.m.
The titles of Jonathan Tisch’s books, The Power of We: Succeeding Through Partnerships and
Chocolates on the Pillow Aren’t Enough: Reinventing the Customer Experience,tell you that
Loews Hotels is a collaborative organization whose strategy is focused on creating exceptional
guest experiences. Always informative and entertaining, Mr. Tisch will share his insights on how
Loews’ HR team and corporate culture empower employees to turn customer transactions into
memorable experiences – and customers into lifelong guests.

Plenary Session:
Top Cases and Legal Trends Impacting
Hospitality HR Practitioners

Ilene Berman, Esq., Partner, Taylor English Duma LLP, Atlanta
John Gessner, General Counsel, Texas Wings, Inc., Dallas
Carolyn D. Richmond, Partner & National Co-Chair, Hospitality
    Practice, Fox Rothschild LLP, New York City
Paul A. Wagner, Adjunct Professor of Law, School of Hotel
    Administration, Cornell University, Ithaca, N.Y.
Moderator: David. Sherwyn, Associate Professor of Law, School
    of Hotel Administration, Cornell University, Ithaca, N.Y.

Monday, February 22: 1 – 2 p.m.
Leading legal academics, in-house counsel and private-practice attorneys will highlight the
most important cases, essential law-to-practice issues, and critical and complex employment
laws affecting the hospitality sector in 2010. You'll leave this session with a thorough
understanding of the most important compliance issues related to your employment policies
and practices, giving you the tools to minimize your exposure to employment-related legal action.

Plenary Session:
For Better or Worse:
How Social Media Is Impacting the Hospitality Industry

Jeff Clarke, CEO & President, Travelport, New York City

Tuesday, February 23: 8:30 – 9:30 a.m.
Already, some social media are prevalent in the hospitality workplace – blogs and podcasts
have become as common as bulletin boards and faxes were a few decades ago. And other
social media, especially the virtual communities and affinity groups, are gaining traction. Savvy HR teams use social media to project their employment brands and recruit in the marketplace. Sales and marketing units are using social media to connect with customers in informal,
efficient and effective ways. There’s no doubt that social media are changing the boundaries
of the organization, and quite possibly the definition of an organization itself. Jeff Clarke will explain what social media entail, explore the key trends, discuss the pros and cons, and show you how to use social media to your advantage.

Cornell HR Senior Executive Roundtable

Previously invitation-only! Open to all HR in Hospitality Conference attendees this year.

Tuesday, February 23: 1 – 4:45 p.m.
During this prestigious event, hospitality’s most influential HR thought leaders and senior
executives will address two of the hottest topics not addressed in any of the conference's other
Plenary Sessions — and you get to watch it all! Because we want these topics to be the “hottest
of the hot” for 2010, we're waiting to select them until it gets closer to the event. In early 2010,
check www.HRinHospitality.com for discussion topics and participants. Plus, the conversation
continues after the Plenary Session as prominent HR thought leaders will facilitate small
group discussions. Giving you the opportunity to ask follow-up questions on issues from the
Roundtable, add your thoughts, and interact with the best and brightest in the hospitality
industry.

Plenary Session:
The 365-Day Organizing Campaign

Harry C. Katz, The Kenneth F. Kahn Dean/Jack Sheinkman
   Professor, School of Industrial and Labor Relations, Cornell
   University, Ithaca, N.Y.
Michael J. Lebowich , Esq., Partner, Proskauer Rose LLP,
   New York City
Arte Nathan, President & COO, Strategic Development Worldwide,
   San Diego, Calif.
Moderator: Marlene Colucci, EVP-Public Policy, AH&LA,
    Washington, D.C.

Wednesday, February 24: 9 – 10 a.m.
While employers argue that unions have lost relevance and thus are no longer attractive to
employees, unions complain that they have been “laboring” under an unfair disadvantage in
employee organizing campaigns. But this may be changing, and soon. A newly reconstructed
NLRB is the most sympathetic to labor that it has been in the last 30 years. And with UNITE-
HERE’s internal power struggle between Bruce Raynor and John Wilhelm finally over, both
have indicated that they intend to turn their energies toward organizing employees in the
hospitality industry. Finally, if enacted, the Employee Free Choice Act (EFCA) will make
organizing campaigns much easier for unions. Our distinguished panel will examine the
impact these developments will have on unions, employers, employees and labor relations in the hospitality industry.